The Awareness Campaigns Program focuses on changing public behaviour by addressing low awareness, misinformation, and fear surrounding cancer.
A major driver of cancer mortality in Nigeria is not just lack of infrastructure — it is lack of knowledge and delayed decision-making.
Core Activities
- Community sensitisation campaigns and outreach events
- School and university engagement programmes
- Workplace awareness sessions
- Media campaigns (radio, TV, social media, digital platforms)
- Awareness drives tied to global cancer observances
Operational Approach
Campaigns are designed to be culturally relevant and language-sensitive, delivered through trusted community structures, and supported by trained volunteers and partners.
Messaging focuses on early signs and symptoms, the importance of screening, prevention and lifestyle factors, and reducing stigma and fear.
Key Outcomes
- Increased public awareness and knowledge
- Higher screening uptake rates
- Behavioural shift toward preventive healthcare
